The indisputable value of an LED floor as a powerful marketing tool has been used in hundreds of projects in show-business, branding events, and retail. However, there are projects that aim to reveal its aesthetic rather than practical value. Created on a crossroad of art and technology these projects produce a striking effect by integrating seemingly incompatible elements into a single piece of art.
LED Screen Guru - large indoor and outdoor video display assistant - LED floor
Creative Technology (CT) has provided an LED flooring system as well as full video production and playback solution for Opening and Closing Ceremonies of the Baku 2015 European Games, held from the 12th to the 28th of June.
In the hi-tech family of LED visual solutions, we see an LED floor as the most wondrous one. It is a useful, visually arresting tool capable of transforming otherwise indistinctive floor areas into a kaleidoscope of colors, as its surface comes to life with visuals. What is an LED floor and how to use it to best advantage?