Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA), and a subsidiary of iHeartMedia Inc., will provide a comprehensive ad network at Minneapolis-St. Paul International Airport (MSP). The agreement is signed with the Metropolitan Airports Commission (MAC) and authorizes CCA for the advertising concession at the MSP for ten years, the press release said.
“We are pleased to welcome Clear Channel Airports as our airport advertising partner,” - said Dennis Probst, Chief Operating Officer, MAC. “Airports like Minneapolis-St. Paul International represent a great opportunity for companies to present their brands to tens of millions of travellers each year. When done well, advertising can also enhance the ambiance of the facility, providing color and interests to people using the facility.”
The contract, which begins on the 1st of July, 2016, makes CCA the first media company in over 13 years to offer a singular, comprehensive advertising platform within the entirety of MSP’s Terminals 1 and 2. Over ten years program CCA plans to implement an expanded digital network with marquee digital assets, large format inventory, marketing and sponsorship opportunities and specialty exhibits. This will include:
- a large format LED Network consisting of double-sided LED video walls that will be visible to nearly all arriving passengers;
- large format tension fabric displays;
- flight information display (FIDS) tension fabric displays;
- illuminated spectacular displays and tension fabric displays.
“We are thrilled to be the first media firm to offer full-scale, integrated advertising solutions for the Metropolitan Airports Commission and Minneapolis-St. Paul International Airport, very important partners to Clear Channel Airports for over 13 years,” - said Toby Sturek, EVP, Specialty Businesses, CCOA. “Our new contract expands throughout all concourses and now allows us to offer brands a one-stop shop to leverage the cutting edge digital and large format displays that will engage and entertain travellers in the MSP airport and on our media assets across the city.”
MSP is the 16th busiest airport in North America with the annual passenger throughput of 36 million. With the Twin Cities hosting the 2018 Super Bowl and 2019 NCAA Final Four, CCA will offer innovative advertising opportunities to major brands for them to deliver their message to a wide array of consumers.