NanoLumens, Atlanta-based manufacturer of LED visual technologies, and Gimbal Inc., a developer of mobile engagement solutions, have entered into strategic alliance, according to the announcement from the 30th of November. The partnership is aimed to create a dynamic new series of digital solutions with incorporated geofencing and analytics platform and proximity beacon technology from Gimbal.
“This alliance with Gimbal is a major step forward in our development of a complete visual platform that extends far beyond the display,”- said NanoLumens Vice President of Strategic Alliances Nate Remmes. “It represents an important component of a much larger and broader initiative. Incorporating Gimbal’s mobile engagement and location intelligence platform into our visualization platform is going to result in the next generation of truly interactive displays that create dynamic, data-driven, and relevant engagement experiences for advertisers and consumers.”
Remmes believes the partnership will help address two major challenges in the digital signage industry — relevancy and attribution. Based on beacon technology and location intelligence platform the new visual solutions will bring more relevant messaging to the audiences around the display. According to Remmes, the company plans to launch first Gimbal-enabled display solutions early in 2016.