Clear Channel and Daktronics combine on Times Square LED billboard

has installed a new two-sided LED video billboard at 1500 Broadway on the corner of West 43rd Street in Times Square.

Located on the Good Morning America Building, Daktronics Inc. manufactured the 36ft high by 85ft wide LED spectacular, which features high resolution 10 millimetre line spacing. The billboard plays HD content with superior brightness and contrast, even in direct sunlight. A darker display face provides deeper, more pronounced blacks, while custom LED louvers significantly improve colour integrity and viewing angles.

Clear Channel Spectacolor has also implemented advertising solutions in Atlantic City and the Las Vegas Strip, while Daktronics’ first Times Square project was the Dow Jones Zipper display in 1986.

Tags: Daktronics, Clear Channel Spectacolor