The Kraft Group, the company owner of Gillette Stadium and the New England Patriots, had seven NanoSlim LED displays installed recently around the facility. The technology upgrade aims to increase fan engagement and replace dated displays, the announcement said.
Four eye-catching LED stelae grace the glass-clad semi-circular façade of The Hall at Patriot Place, a modern museum dedicated to New England Patriots and history of football in New England. The screens measure 6.7m high by 1.3m wide and are designed as double-sided solutions to be seen both inside and from outside. The outer displays feature 9mm pixel pitch and showcase the Patriots’ best players, past and present. The inner ones have a 5mm pixel pitch and are connected to an interactive panel. Upon entering the name of their favorite Patriots player, visitors instantly receive videos, photos, and statistics about the athlete’s career. The installation was performed by HB Communications.
Three other NanoSlim solutions were installed in the newly opened Optum Field Lounge, an innovative field-level space designed to bring fans closer to the action. The video technology includes a 2.5mm LED screen with dimensions of 9.1m by 2.7m and two 10-meters-long ribbon displays featuring 5mm pixel pitch.
“When the Kraft Group first undertook the initiative to redefine the fan experience for the 21st Century, they set out to work with companies that could live up to their imagination in terms of providing visualization solutions that set a new standard for interactivity and engagement,”- commented Dana Michaelis, Director of Sales/Northeast at NanoLumens. “We are proud to have been selected to serve on their team for The Hall at Patriot Place presented by Raytheon and Gillette Stadium’s Optum Field Lounge. The result is a series of stunning visualization solutions that forge a closer bond between fans and their team.”