Squadrat, a German provider of display systems, have recently installed what they call the biggest LED advertising system in Europe. Located at the motorway A3 near Linkenbach between Cologne and Frankfurt, the AdverTower is referred to as one-of-a-kind advertising platform in Europe.
The system consists of two LED screens of 18m wide and 9.6m high, a total of 345 m² display area. The lower edge of the displays is situated at 25m height at a giant steel construction on a 30 tons heavy steel pylon. Both LED video displays consist of specially developed S[quadrat] SO [25RGB] NT Light modules utilizing a total of 1.68 million Nichia LEDs. With the pixel pitch of 25mm each side reaches an optimal resolution of 720 x 384 pixels.
The advertising content is presented in a 16:9 ratio with a brightness of 7,000 cd/m² at 6,500 K. The system-specific brightness sensor technology is in charge for the automatic regulation of the 7,000 cd/m² and guarantees high quality image even in changing light conditions, the company said.
The controlling is supplemented by the customized SX[TempControl]. Temperature sensors monitor the display modules and react as soon as the temperature is beyond the normal range that can be defined individually. The control room will be informed immediately and the LED display can be disconnected full-automatically. Therefore these preventive measures extend the lifetime of the entire display system and a continuous reliable operation is ensured.