Daktronics LED video technologies were used to create a memorable visual centerpiece within the NewPark shopping mall in Newark, California. A curved LED video display surrounded by linear freeform elements encases an elevator at the mall's center court offering a unique marketing opportunity for the mall’s retailers.
The main display with 6mm pixel layout measures 5.1m high by 3.9m wide and is surrounded with additional freeform LED elements to create a digital façade with ambient lighting. The entire display system that covers a total of 80 square meters is described as the first of its kind that demanded a fully custom, Daktronics-engineered design. Pairing the freeform technology with the main curved display created a unique blending for prime brand visibility and enhanced promotional opportunities.
NewPark is a 1.1 million square foot shopping center home to more than 150 specialty stores. The video display is part of a larger mall transformation occurring at the property to strengthen its competitive position.