The new LED screen is a single-sided visual solution installed in a landscape mode. With the dimensions of 13.44m by 3.84m, the display features a resolution of 1344 by 384 pixels. The site is 26% larger than a 96 sheet but with the same proportions, the company said. The installation is performed in a corten steel resistant to weathering and is inspired by the famous sculpture of Antony Gormley’s Angel of the North.
According to Storm, the site incorporates state-of-the-art screen technologies with the company’s distinctive architectural style. The site also features wide lighting capabilities and digital nameplates for brands to take total ownership.
The Mancunian Junction is the twenty-second site in Storm’s expanding portfolio and their third site outside of London. The project is part of Clear Channel’s wider digital transformation campaign that will see a Storm presence in 10 of the UK’s biggest cities by the end of 2016, the press release said.