SOGO Hong Kong will boast a giant LED screen

Mitsubishi Electric has announced that they have been commissioned to design and install a large Diamond Vision screen on the outer façade of SOGO Department Store in Causeway Bay, Hong Kong. Set up works will start in the middle of February and the finalization is scheduled on Chinese National Day, October 1, according to a press release.

Measuring over 19m high by nearly 72m wide, the 10mm pixel pitch video solution will become the largest and highest resolution full HD LED screen in Hong Kong, Mitsubishi Electric said. With the total area of 1376 square meters, the digital canvass will be capable of displaying six vertical images in Full HD (W 1080 pixels by H 1920 pixels).

According to the manufacturer, the screen will feature 50-percent higher contrast than the company’s conventional screens and will achieve an 80-degree downward viewing angle compared to the standard 45 degrees. The technology incorporates Mitsubishi Electric’s proprietary LED chips with black outer packages for better brightness and contrast as well as short eave-like louvers to minimize contrast degradation in direct sunlight, a press release said.

Commenting on the project Shinji Sawada, the Store Manager of SOGO Hong Kong, emphasized: “The commissioning of this LED screen will play a critical role in solidifying the position of not just our department store, but more importantly, Causeway Bay as the preeminent shopping and entertainment destination of Hong Kong. Mitsubishi Electric is synonymous with pioneering technology as well as unparalleled workmanship and professionalism. Mitsubishi Electric’s Diamond Vision displays are widely recognized as some of the best in the world. We are confident that the product’s quality will perfectly match the significance of our location as the screen will face one of the busiest intersections in the world.

Tags: Mitsubishi Electric, Diamond Vision