On May 11 NanoLumens, the US-based manufacturer of LED visual solutions, informed about its recent installation in Stansted Airport, London. The 12m display is the first curved screen to be installed at any airport in the UK, the announcement said. As well as providing flight information and airport updates, the display is also an eye-catching advertising space.
NanoLumens EMEA managing director David DaCosta was quoted as saying: “Airports have a unique need to deliver important information right alongside advertising to tens of thousands of people every day. By utilizing our one-of-a-kind technology, Stansted Airport is making it easier for their customers to find their flight information as well as providing an advertising platform that simply cannot be missed. The display’s curvature attracts the eye and stands as an interesting piece in itself, as people don’t often see such a large digital display, let alone one that curves along a wall.”
Stansted is currently undergoing significant redevelopment with a £80-million terminal project due to be completed later this year as part of a wider £260-million investment program.
ADXBA digital solutions provider specializing in airport communications and Digital out of Home (DOOH) media delivered the installation. The ADXBA’s IT specialists also provided a custom-made software for the display to control both flight information and advertising content.
The installation is part of the “Redefining Airports” investment project initiated by Eye Airports advertising agency, with the second NanoLumens solution already under way. The project is a £8-million budget initiative, which covers Gatwick, Manchester, Stansted, Bristol and Newcastle Airports.