Pioneer Digital, part of the Pioneer Group, has fitted out three Sunglass Hut’s primary locations in London with HD digital signage to promote high-end brands located in the store.
Supplied by Dynamo LED displays, the video walls feature 3mm pixel pitch and measure 4 x 2.5m and 3 x 1.5m. The displays are front -serviceable with LED tiles equipped with magnetic connection points for quick and easy maintenance. Each tile measure 192mm x 192mm and can be easily replaced in case any problem occurs.
Along with branding visuals, the displays will show live footage from the catwalk of London Fashion Week in September as Sunglass Hut is the principle sponsor of the event.
Mark Childerhouse, senior account manager at Pioneer Group commented: “We believe this installation with Luxottica to be one of the smallest pixel pitch displays within a retail environment to date. Being a preferred retail partner in the UK for Dynamo means that we have been able to be first to market with this fantastic product that has spectacular image reproduction as well as being incredibly easy to install and maintain.”