Samsung Electronics has announced that its first commercial Cinema LED Screen had been installed at Lotte Cinema World Tower in Seoul, Korea. Designed as a High Dynamic Range (HDR) LED theater display, the technology is said to provide enhanced viewing experience and is supplemented with a HARMAN audio solution.
“Through sharper and more realistic colors, complementary audio and an elevated presentation, our Cinema LED Screen makes viewers feel as if they are part of the picture,” – said HS Kim, President of Visual Display Business at Samsung Electronics. “We are excited to partner with Lotte Cinema to bring this technology to theater-goers, and look forward to continuing to shape the cinema of the future.”
The display, which is nearly 10.3m (33.8ft) wide in size is said to accommodate a variety of theater configurations. Together with HDR picture quality the display features 4K resolution (4,096 x 2,160 pixels), and is capable of peak brightness levels (146fL) nearly 10 times greater than that offered by conventional projector technologies, Samsung says. Thanks to low-tone grayscale settings the display provides true-to-life visual experience at a nearly infinite contrast ratio, according to the press release.
The Cinema LED Screen maintains its advanced presentation capabilities in a range of dark and ambient lighting conditions. This makes it suitable for venues wishing to use their theater space for corporate events, concerts, sports event viewing and gaming competitions, the press release said.
The video screen comes paired with the audio system from JBL by HARMAN. This integration includes powerful speakers bordering the screen, proprietary audio processing technology, and JBL’s Sculpted Surround system, the press release said.
According to Samsung, Cinema LED theaters are soon to be launched in the U.S., China, Europe and Southeast Asia. By 2020, the company plans to install Cinema LED Screens in 10 percent of cinemas across the world.
Samsung’s Cinema LED Screen was debuted in March 2017 at the Cinemark Century Orleans 18 and XD Theatre. The premiere coincided with the CinemaCon 2017 conference, a global event for motion picture theater industry.