From the 26th of April, the redeveloped Darsena watercourse in Milan features an eye-catching LED installation performed by ACCESS media and The MAD BOX agency. The project was timed to herald the beginning of Expo 2015 and will grace the Darsena harbor during all six months of the tradeshow.
The floating cube is 8 m high and composed of TecnoVISION TL16o LED tiles with 16mm pixel pith. The cube’s strategic location makes it visible from several directions including Piazza Cantore, Naviglio Grande and Naviglio Pavese and allows to reach over 1.173.771 of target audience weekly, the company said.
The LED structure is a unique advertisement media which displays various content including Expo 2015 videos and exhibitors’ commercials; the cube is on every day from 10.00 till 24.00. The specially designed application allows viewers to interact with the cube through social platforms.
Expo 2015 is held in Milan, Italy, from the 1st of May till the 31st of October with 145 countries participating. The exposition goes under the motto Feeding the Planet, Energy for Life and is dedicated to technologies, innovations and traditions in their relation to food.