As industry keeps on moving towards signage, interactivity plays center stage as a prime instrument of customers’ engagement. It quickly becomes a key growth area for further developments. A variety of techniques used to communicate with users on large video walls includes crowd cameras, face recognition, interactive content changing, and of course touch technology.
Today, when digital technologies are at their height, the market of LED displays is a dynamic, competitive space that features all kinds of product offerings. With its history dating back a little more than two decades, it is quite young yet develops in giant leaps, especially recently. Among the abundance of companies that the market is burgeoning with, there are those that have been maneuvering through its turbulent waters over twenty years, facing challenges, living through ups and downs yet inexorably moving to success.
The ISE 2017, a joint venture of CEDIA and InfoComm, took place from 7-10 of February in Amsterdam RAI. The event drew nearly 74 thousand attendees who came to experience first-hand the cutting edge innovations from all sectors of AV industry. Growing bigger each year, ISE sets its own records and reflect dynamic and vibrant progress that the AV community undergoes these days.
The advancement of video technologies has enriched the broadcasting industry with a cutting-edge platform of LED displays. Used both as an engaging background and a design feature, they supersede LCDs for contrast and brightness while offering seamless connection and full creative freedom in designing video settings. The LED displays in broadcasting revolutionize the way the information is presented to a viewing audience.
The importance of broadcasting for the sports industry is hard to overestimate. With the recent technologies ensuring highest image and sound quality television is the most common way of viewing sports worldwide. However, whatever tech-savvy, broadcasting is unable to deliver the ambiance that controls the venue at the time of big sporting events, and especially the Olympic Games.
Traditionally DOOH signage relied on large pixel pitch solutions intended to be seen from afar, like billboards or displays positioned high on buildings. The location implied that viewers would be located at a considerable distance from the screen, which could have pixel layouts as large as 50mm and larger.